10 Free Brand Monitoring Tools

Creative Commons Conversation ShadowsEvery good conversation starts with listening. Social media monitoring tools are there to help you listen to the conversation, engage, and be proactive. Too often brands tend to listen in order to respond and prevent damage control. Yet, listening goes far beyond being reactive. In order to be able to tailor our messages effectively, we really need to listen to what others are saying in terms of what they need and what they want from our brand.

Below are 10 social media monitoring tools you can use to listen to your customer’s wants and needs. (Also see this post for Twitter specific monitoring tools.)

  1. SocialPointer
    SocialPointer let’s you monitor mentions of your brand on blogs, news, media, and micro-blogging sites. It also let’s you monitor keywords and let’s you do a comparative analysis between your brand and your competitors. It allows you to track, monitor, and respond in real-time.
  2. SocialSeek
    Get the latest tweets, news & blogs, videos, photos, Facebook posts and more on any topic in a neat little dashboard.
  3. Wildfire Social Media Monitor
    Allows you to monitor your growth trends, gauge your success against competitors in your industry, and receive alerts for comparisons you set up.
  4. BoardReader
    Love this tool. It allows you to monitor multiple message boards for mentions around your brand.
  5. SocialMention
    Allows you to monitor and measure you and your brand on social media channels real-time.
    Allows you to measure the magnitude of you or your brand online over the course of any given week. It scores you 0-10 on 36 different social sites.
  7. SamePoint
    Allows you to monitor your brand’s sentiment real-time and over time. Also lets you monitor keywords.
  8. SharedCount
    Allows you to see how many times a particular URL was shared on social media sites including: Facebook likes, shares, comments; tweets, plus one’s (+1), diggs, pins, LinkedIn shares, delicious bookmarks, StumbleUpon stumbles. They also have a multi-URL dashboard that’s in beta which lets you look at several URLs at once.
  9. Topsy
    Topsy gives you real-time search all over the web from links, tweets, video, photos, + more. Plus it allows you to see who is an expert in your industry by looking at the amount of brand mentions.
  10. NutshellMail
    Allows you to monitor, organize, and interact with all of your social networks from a consolidated email digest. It currently supports Facebook, Twitter, LinkedIn, Ning, and MySpace.

Now we need your help. No matter how much listening we do on the blog comments and online, we’ve only heard from a few of you on our survey about what you want to hear more about in the newsletter and on the blog. Can you take one minute to fill out our 3 question survey? THANKS! We REALLY appreciate it!


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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.


  1. […] Top blog last week: 10 Free Brand Monitoring Tools […]

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