10 Ways to Use Social Media for Recruiting

As a SF Examiner Career Coach I have often advised the worker on how to clean up their act on social media before they apply for a job. Now I am going to give the recruiter the advice on how to use social media to recruit good qualified candidates.

Social Media for RecruitersRecruiters already know that they can use social media to do research and find dirt on potential candidates in order to weed out the bad apples. But social media can also be used to help you successfully find the right candidate.

  1. Ever find a candidate you are interested in but can’t see their full profile on LinkedIn? Consider connecting with them or getting introduced through a connection.
  2. Are you looking for a gamer? Find the networks they hang out on and with the professional version, you can see their hobbies.
  3. Social media is all about connections. Use your connections to connect with others to get recommendations for a position you need to fill.
  4. Instead of posting broad generic job listings, narrow your focus to specific people and specific requirements when posting on Twitter, LinkedIn or Facebook.
  5. Consider posting a job with a LinkedIn Ad.
  6. Build the relationship, 3-5 interactions will start to build trust, which in turn, will increase offer acceptance rates.
  7. When posting a job on a social network, write it from your prospect’s point of view, not your own.
  8. Use Twitter for key word search such as #jobseeker #hireme #forhire
  9. Understand where your ideal candidates hang out, what they read online, if they write a blog.
  10. Segment your population and search by skills on LinkedIn.
Prior to nabbing the right candidate you can consider influencing those who are likely to influence their decision. Once you nab the right candidate, encourage them to share their new employment on their social networks. Start by connecting with them on LinkedIn or Facebook. Do a shout out to them on Facebook or Twitter
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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.