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Archives for September 2010

Social Strategy Part 2: Engaging Your Customers

The most critical thing you need to do when engaging in social media is interact with your fans/followers, i.e. your customers/constituents. The very definition of social media is to be "social" so sounding like a Google news alert or constantly talking about me, me, me is not very social. In fact, it's the exact opposite. Unfortunately, this is the #1 mistake that companies and nonprofits make when engaging in social media. They talk about themselves incessantly. Social media is a suite … [Read more...]