Remember when marketing was person to person? Then it went to print, radio, T.V. and now it’s back to person to person but in a whole new way. This new way is changing the landscape of how we market to our customers. Whether your goal is cause marketing, branding, demand-gen, or lead-gen, you need to pay careful attention to the new landscape that is upon us and in front of you. As consumers rely more heavily on people they trust to make purchases such as their friends, family, brands, and colleagues, suddenly your message in your ad isn’t so important. Studies show that 87% of sales come from referrals and 78% of people trust recommendations of other consumers (not their friends, think reviews). So how does this change the ad landscape?
All things considered, marketing folks need to have a game plan in place that stretches a campaign across multiple platforms, not just once place. In the world of social media, having a Twitter page isn’t enough, you also need to put your message out across the social wire on multiple channels using multiple mediums. Because it’s not the message, it’s who “likes” and “shares” and “retweets” your message that counts. If you have 1,000 fans on your Facebook company page and the average user has 130 friends, then your message has the potential to reach 130,000 people and so on, with each social network added.