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Blurry Lines Between Business and Personal

Social media is about establishing relationships, building communities, and developing partnerships. Yet, when many of us started down the path of Facebook seven years ago, we had no idea of what was to come.  We created a profile and started using it to connect with family and close friends. Then we went to a high school reunion and got pinged to connect with people we hadn’t spoken to in years, but reluctantly hit “Confirm”. Now those same people are cluttering your news feed with CityVille or FarmVille requests. And what about when your colleagues found out you were on Facebook and wanted to connect with you. Before you knew it, you were connected with everyone you’ve ever met and yet, you don’t want half of them seeing your personal posts.  What to do?

  1. Take advantage of creating Lists. When you friend someone, put them on a list.  When you post something personal, if you don’t want work colleagues to see it, then exclude them from seeing your post. Also, for those friends who you don’t want to deal with the confrontation of unfriending, simply filter them in your newsfeed via list.
  2. Control your Profile privacy settings. Here you control who can see each section of your profile and what you post.
  3. Convert your friends to fans. You set up a personal page, have over 2K “friends” but now want to create a fan page, because managing the whole list thing is not for you. No problem. Simply create a fan page and send out a personal message to your 25  closest friends and family and ask them to ‘Like’ your page so you can claim the URL. One that happens, when people ask to connect, simply turn them down with a note and point them to your fan page. For your existing 2K “friends” – send them a private message and post daily that you now have a fan page and that if they want to connect with you on a business level, they will need to connect with you there. Eventually, the flock will follow.
  4. Untag regretful photos of yourself. Once you untag yourself, you cannot be retagged by anyone.
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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.