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5 Steps to Creating a Successful Marketing Campaign

Everyone knows that you can have the best website, the best product/service, even the best campaign, but without a community to support it, it’s kind of worthless. In order to insure your marketing campaign is successful, here are five easy steps for you to consider.

  1. Set your goals. It’s important to know what you want to achieve from your campaign. Is it more Facebook fans/Twitter followers, is it more website traffic, is it more sales? Set some reasonable goals with quantitative numbers behind them so that you can later go back and see how you did.
  2. Create a clear message. Again, you can have the best cause, service, or product, but if you don’t have your elevator pitch down, then you can’t sell it. You should be able to articulate your product/service/cause within 15-30 seconds. If you’re not sure, always error on the shorter side.
  3. Make it easy to Share. The only way to get your message out there is to have others circulate it for you. If you make it hard for them to share your content, it’s not going to get very far. Be sure to put your social sharing plugins/buttons upfront and center so that they can easily see them.
  4. Give a Call to Action. In every marketing message you deliver, there needs to be a call to action. It can be to check out a website, make a donation, upload a photo,  or spread the word to others. The point is, they walk away from the message with something to do.
  5. Measure it. One of the most valuable things you can do is measure each campaign, analyze key take aways and develop a list of recommendations of what could be improved next time. Use it as a cheat sheet and don’t be afraid to pull it out for the next campaign. This will also help you save money in the future. If you did a Facebook Ad and it didn’t meet your goals (#1), then either your message (#2) was not great or Facebook Ads weren’t the right mechanism for you to promote it.
Remember however, that the digital and social space is changing weekly. Just because something didn’t work on the last campaign, doesn’t mean it won’t work on another campaign in the future and vice versa (if it worked the first time, might not work the second or third).
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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.