Archives for June 2011

Facebook adds new Comments Ad Platform

Facebook is determined to be the #1 targeted ad campaign seller. You've already seen how Facebook Ads has adapted "Sponsored Stories," a way companies can take word of mouth recommendations and promote them, and "Ads with Friends", a way to target friends of friends.  Now they've added a third innovative platform: "Comment Ads." Based on much feedback from Facebook's partner ad agencies, Facebook decided to roll out the new platform this week (June 28). How does it work? It will appear in the … [Read more...]