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Maximizing your LinkedIn Profile

All social media strategists will agree on two things about social media: make it easy for people to engage and be social. But that first one is often the one that most struggle with in accomplishing. When we think about LinkedIn, as writers we should be thinking more about how it increases our search engine rank for our name, website or blog.

It’s not only important to link your website or blog to your LinkedIn profile but if I found you on LinkedIn through a search on LinkedIn, then let me know the name of your website or blog instead of the generic. See below:

Here’s how you do it:

  1. Edit your LinkedIn profile. Scroll down to websites. Click Edit.
  2. Next, choose “Other” from the pull down instead of blog, Company or website.
  3. Don’t forget to also update your public profile link. See image below for steps #2 & #3.

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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.

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  1. […] Research/News. Keep up on the latest news in the industry, who is doing what and get tips and tricks through LinkedIn Signal. It allows you to search by industry, people linked to you 1st, 2nd or 3rd+ degrees. Remember, tailor your profile to fit the audience you want to read it. Don’t forget to update your website links to read the title of your blog or website rather than “My Blog” or “My Website”. See tutorial. […]

  2. […] talked about customizing your profile links and claiming your name URL, but some questions came up on how far back should you go with listing […]

  3. […] members/staff can list your nonprofit’s URL and Facebook URL under websites and make it custom so that it reads the name of your […]

  4. […] said the name of your company or the name of your blog or personal website. To do this see my previous blog on Maximizing Your LinkedIn Profile with step by step instructions (and pictures) on how to edit this section. Takes 30 […]