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LinkedIn Tips for the Writer

I’ve talked to a lot of writers and many of them don’t really see the use for being on LinkedIn. After all, they are not trying to land a job, they’re trying to get their book published, right? But what many don’t realize is that LinkedIn is more than just a job tool. It is a networking tool, a sales pitch tool, a thought leadership tool. Plus being on LinkedIn increases your search engine results for your name and your blog.

Here are the 3 best tips for writers to utilize LinkedIn in a way that will be beneficial to them.

  1. Join a group. There are plenty of writing groups out there. Find one and network with the people that are in it that are local or national. Joining a group also allows you to post links, like your blog. You never know, your next editor or publisher could be in that group. If after a month, you don’t think you are getting anything out of the group, you can always leave the group. (Tutorial)
  2. Answer questions. Do you have a niche field that your write about? Do you feel you have something to say and offer on a particular topic? Then utilize LinkedIn Answers
  3. Research/News. Keep up on the latest news in the industry, who is doing what and get tips and tricks through LinkedIn Signal. It allows you to search by industry, people linked to you 1st, 2nd or 3rd+ degrees.
Remember, tailor your profile to fit the audience you want to read it. Don’t forget to update your website links to read the title of your blog or website rather than “My Blog” or “My Website”. See tutorial.

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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.