Google+

Measuring Facebook ROI with PageLever

PageLever ROI

CEOs and CMOs are always asking the underlings for data. How much are they spending on this social media stuff anyway? Is it worth it? Of course it’s worth it because every company has to market, but how to measure it is always something with which we struggle. PageLever is in beta right now but they are adding new people every week. They have some really cool charts for aggregating your data and helping you measure that ROI for your boss. Plus you can download the charts and make them look like your own. Savvy?

PageLever’s analytics gather data from more than 400 million fans on Facebook and they provide intelligent insight to the questions you need to answer such as:

  • How many of my fans have mobile phones?
  • How can I get more likes/comments on my content?
  • What’s your fastest growing fan demographic and how is your page trending over time?
Answers to these questions and others will allow you to better target your content to make it more valuable to your fan, engage them, be seen  and help with conversion. For example, on average 7.49% of Facebook pages with 1,000 – 1M fans see their posts daily. Yikes! For some odd reason, once you hit over 1M fans it drops from 6% to less than 3%.
Send to Kindle
About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.