Often times when helping out others with their Facebook fan pages I see that they often “like” their own content. It looks a little narcissistic doesn’t it? This happens usually because everyone in the company who is active on Facebook is an Admin. But there’s an easy work around to this. A while back Facebook gave fan page owners an option to post as themselves or assume the role of their fan page.
In your Admin settings you click on ‘Your Settings’ and if you want to always post as the fan page then check the box. If you don’t and want to post as yourself then uncheck the box. Alternatively, you can always change this by going into the Account settings when on any Facebook fan page. See image below.