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Getting Creative Online

Much like my friend Jennifer Windrum’s very cool and clever campaign, “WTF?”which has a double entendre meaning “Where’s the funding (for lung cancer)?” online creativity is at an all new height.

From resumes to campaigns, social media has made what you can do online have limitless possibilities. For example, look at Katie Briggs’ resume (formerly featured on Mashable), super duper creative and says a little bit about herself that you wouldn’t normally find on a regular resume. There are lots of people out there with creative resumes and creative collateral. (Incidentally, Katie is available for freelance work if you want to hire her).

What can you do to take your online experience offline or your offline experience online to make it so that you stand out in a crowd. Here are some ideas:

  1. QR Codes. Use a QR code on your business card, brochure, or resume that leads to your about.me, personal website or video of yourself which says a little bit more about you. But DO NOT use a QR code to replace important content. The last thing people want is to go on a wild goose chase for your contact information, creative or not.
  2. Photos. Instead of incorporating logos of companies, incorporate photos of yourself – much more interesting. One resume I saw last year incorporated a photo strip (like the ones you see come out of a photo booth) down the right side of his resume making silly faces. Memorable. I hired him.
  3. Icons. Say more with less words. Use icons to state the obvious on resumes or printed materials. (e.g. email, social networks, what you sell). Take a look at this LinkedIn company profile.
  4. Window Clings. More and more I see window clings/decals of Facebook, FourSquare or Twitter in store windows letting their customers know that they are online and can get discounts by following. VistaPrint sells window clings for cheap.
  5. Video. Use video to tell your story. Check out this video with 4.1M views on YouTube – labeled by some as the best video ever. It was done by a nonprofit. http://www.youtube.com/watch?v=ZPjjZCO67WI
I also like the use of color, particularly – orange or green. They stand out on printed materials and on resumes. Often times companies or individuals go for the shade of blue or a white brochure/resume – why not mix it up with some color that will stand out. Also, experiment with fonts. Helvetica, Arial and Tahoma are boring. Don’t have what it takes? Then hire a designer like Katie, above.
Do you have an idea? Share it below.
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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.

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