On September 11, 2011 Nielsen released their “State of Social Media” report for Q3 2011 which tracks trends across the U.S. and 9 other countries. The highlights are below:
- Australians spend the most time online visiting social networks and blogs, while Americans spend most of their time on Facebook than any other social network (53.5B minutes).
- Most of social networks skew female, with the exception of LinkedIn and Wiki skewing male.
- Facebook continues to be the #1 social network site, followed by Blogger at #2, which reached 70% of active internet users.
- Most active social networkers are females age 18-35, Asian or Pacific Islander, with a Bachelors or Post Graduate degree and a household income of under $50K.
- Social networks and blogs are still the top destinations online where we spend our time (22.5% of our time), followed by gaming (9.8%), email (7.6%), videos/movies (4.4%), etc. Sadly, the news is at 2.6%.
- Close to 40% of people access social networks via their mobile phone (2 in 5 people).
- Tumblr has tripled its audience from a year ago and is up 183% to 11,870 users and ranking #8th largest U.S. site.
- Growth in 55 yrs and older in accessing social networks via mobile app, more than twice as many as last year.
- 60% of users researched a product on 3 or more sites learned about a product on social networks and 48% of them responded to a brands offer on Facebook or Twitter.