We already know what LinkedIn can do for our personal brand, but why companies are not on LinkedIn and maximizing it to its fullest potential is stunning. First and foremost, it’s 98% free to have your company on LinkedIn. Whether you are corporate or nonprofit, it’s a free billboard for your company that you should be using.
Creating a company page is easy. Search for your company and then when it doesn’t come up click on Add a Company. Now that LinkedIn has added the ability to post status updates on Company pages, you really have no excuse not to have a company presence.
Note: In order to create your company page you will need to have an email address associated to your personal LinkedIn profile that is at the organization you wish to set up.
Check out the three videos on Maximizing Your Company Page on LinkedIn on YouTube.
Here’s Part 1: