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Best Apps for Contests on Facebook

Facebook contestsRunning a contest or promotion on Facebook is a great, easy way to increase fans and get them interested in your product/service or cause. After researching the best apps to use on Facebook for contests and after having implemented quite a few for clients, I’ve narrowed down my choices to two: Strutta and Wildfire and I also like FreePromos for nonprofits on a limited budget.

  • Wildfire – As low as $5 set up fee + $0.99 per day to run a contest. Click here for pricing details.
  • Strutta –  $299 setup + $99 per month (for as long as you run the contest or microsite). Or for $1,999 + $199 per month you get custom CSS, social metrics and mobile app. Click here for pricing and offerings.
  • Freepromos – Free for Pages with fewer than 5,000 fans. $100 for Pages with 5,000-50,000. White label also available.
One thing to note before you run any contest on Facebook is their Facebook guidelines for contests. Facebook designed them so that they are not liable for any contests or promotions you have on Facebook. Read them entirely, but here are the highlights:
  1. You MUST use a third party application to implement your contest on Facebook.
  2. You cannot require condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.
  3. But you can require them to Like your page, check-in or use your app, but the act of doing so cannot automatically register or enter a promotion participant.
I also looked at a few others like Blazeonapp, Vitrue, Promoboxx but they either didn’t supply pricing on their website or they were built for agency types meaning $$$.
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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.