Archives for February 2012

The Secrets to Consulting Success

I'm a social media marketing consultant and I give away a lot of free stuff, from content to advice on blogs, forums, groups, social networks, in-person networking events, and so on. Recently I was asked by a new colleague of mine, "How do you make any money when you give away everything for free?" I said, "Do you mean like talking to you right now?" And she said, "Yes." The conversation made me smile. It made me smile because I knew she was getting value out of our conversation and that she … [Read more...]