Last week I had the pleasure of talking to a new friend from Google Plus’ product development team. During the conversation he asked me if I used Google+ Ripples. Rolled out in October last year, it seems to have flown under the wire – but it’s such a huge opportunity for marketers and brands to connect and amplify their message.
What is Google+ Ripples?
Google Plus Ripples allows you to see the virility of a post over time by showing you who shared your post and when they shared it.
How do you view Google+ Ripples?
On any post that is public, click on the down arrow in the upper right corner of any public post and click View Ripples. You will only be able to see Ripples if the post has been shared.
Why this is a goldmine for businesses?
By being able to see when your content is shared, over time, will tell you when the best time is to post your content. You’ll also be able to determine from this data your best frequency for posts. The second thing is it will tell you not only who your biggest brand supporters are, but also how big their network reach is. You’ll want to tailor your posts to be not only at the time when the most people share, but also when the people with the biggest number of followers share – which may be different.
Take a look at the above example.
Here’s a post from Darren Rowse, author and creator of ProBlogger. Darren shared this post on February 14, 2012. You can see how it spread immediately when it was posted and then later again on February 15th when Brian Clark shared it.
The reason Brian’s circle is larger is because Brian had more shares than the others who shared Darren’s post. Also, Brian’s share resulted in 2 additional smaller shares, whereas, the other shares did not.
Ripples only illustrates recent and public shares but below the diagram it shows you full stats and who your most valuable influencers are.
In addition, you can click on any public post and see how much it was shared, by whom, when, and in what languages it was shared in.
Are you using Google+ Ripples for your marketing strategy? Has it helped you at all? Please share you experience in the comments below.
Still not sure how it works? Check out Tod Hirsch’s tutorial here: http://youtu.be/0UZEPnIBtRo