Archives for March 2012

Case Study: If You Build It, They Will Come…A Nonprofit Facebook Strategy

"If you build it, they will come," right? Unfortunately, many companies and nonprofits think that, but that's not the case. Recently, I worked with a nonprofit to come up with a social media strategy. They were already on Facebook and Twitter. In fact, their Facebook fans were 15K+ and their Twitter followers were 9K plus. So I bet you're wondering, why did they think they needed help? They had been involved in social media since 2009. They saw their Twitter and Facebook growth spurts in … [Read more...]