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News: Facebook Allows You To Track Mobile Users on Your FB Apps

On Friday, Facebook rolled out the ability to track Mobile users on your Facebook Apps in Facebook Insights. You must be an Admin, Developer, or Insights user of the app in order to view. The new addition tracks: clicks, source, demographics (age, language, country), source and device breakdown. Below is a sneak peak, but for the full story, see Facebook’s Developer Blog post – here.

Courtesy of Facebook Developer Blog

 

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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.