We’ve talked about how important it is to do market research before you jump into social media. Figuring out where your audience is, how they consume content, and how they share it is key in developing an effective social media strategy. Below is an infographic that will give you demographics, site traffic, site referral traffic and much more. For example, did you know that the average time spent on Reddit is over 16 minutes? Targeting men in your campaign, then maybe you want to establish a presence on Google+ or Reddit. Regardless of what type of campaign or who you are targeting, this is a great tool to use when launching a social media campaign.