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Social Media Tip Tuesday, May 22, 2012

In case you missed it on Twitter, here are my social media tips for the past week.

  1. 17% of Americans change their address annually,make sure u verify ur customer database on a reg basis #smtip
  2. Most bounced emails are the result of syntax errors like misspellings or typos. Cleanse ur list monthly. #smtip
  3. Measure the entire series of events that drove the customer to purchase, not just the last touch #smtip
  4. Including the word “exclusive” in email subject lines boosts open rates by 14% #smtip #marketing
  5. Make it clear why a customer is seeing a specific action or recommendation. #smtip

Top blog last week: Should you accept LinkedIn requests from people you don’t know?

Today in history: What was to become the Public Broadcasting System’s longest-running children’s program, “Mister Rogers’ Neighborhood”, debuted on this day.

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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.