Facebook has been busy recently, from a controversial IPO to more new features. Well, the new feature of adding five (5) admin roles to Facebook Pages seems to have made companies and marketers happy. And, contrary to past feature releases, the FAQ is actually quite helpful in this case.
What you need to know:
- Fan Pages used to have “admins” who would administer and manage your Page. But now, that term has gone away and “admins” are now known as “managers”.
- This is one of five (5) job roles that someone can be assigned to help manage your Fan Page. (more on this below).
- Only “managers” can change what kind of job role someone has on your Facebook Page. Facebook made all former admins now managers by default. The manager role has full access just as the admin role had previously.
Why is this important?
Let’s say you hire Social Strand Media to do a social media assessment for you. In order to analyze your Facebook Page and recommend a content strategy, in the past we would have had to become an admin of the entire page and thus been granted keys to your kingdom. But now, you can just grant us the role of “Insights Analyst” and we can still perform the same service, but without having full access to post, moderate, delete, or muck anything up.
What are the different job roles Page manager can have?
Here’s a handy chart from Facebook’s FAQ. Print this out and keep it by your computer in case you need it.
How to read this chart? The job roles are across the top. Find the job role, then scroll down and see which features they have access to. For example, an Advertiser job role has the ability to create ads and view insights, but they cannot respond to or delete comments, create posts as the Page, send messages as the Page, or manage admin job roles.
How do you assign someone a specific role?
Just as you assigned people the admin role in the past, you go to the Admin Panel:
- Now click Edit Page.
- In left nav, click on Admin Roles
- If you are adding a new admin, type their name in (note: they must be a fan of the page). If you are modifying existing former admins, then under their name, click on the drop down that says ‘Manager’ and select the new job role.
- Don’t forget to click “save”.
What do you think? Will you be using the different admin job roles in your company? Has this solved any problems you had in the past with multiple people managing your Page? Please reply in the comments so everyone can benefit.
I have just had the issue, where I was changing other colleagues to “Moderators” instead of “Managers” and in the process have accidentally changed myself instead. This now means that the only manager is someone who has just gone on Leave for 3 weeks.
Do you know of anyway, I can get changed back to Manager, esp since I created the page.
Thank you.
Hi Melissa, unfortunately you won’t be able to re-administer yourself as a Manager until the person who is the manager gets back from leave.
Somehow, I am now the content administrator. Is there a way to change my status to manager?
Unfortunately, only managers can change your role.
I am the only designated user for the face book page. I would like to be restored as the manager instead of content admin. I do not see an option to add manager or any other options. Right now I am the content admin but want to go back as manager. Is this possible? If not, what are my options?
Hi – it is not possible to go back to what you were before. Please see my comment to Jeroen and Melissa below. You will need contact Facebook (see instructions below). Sorry. But since you are the 3rd person to report this, it’s possible that this is a bug.
Like melissa I have just had the issue, where I was changing other colleagues to “content creators” instead of “Managers” and in the process I have accidentally changed myself as well (I still don’t know how). This now means that my page (with almost 800 likes) don’t has any managers anymore who can appoint new admins or admin roles.
Do you know of anyway how I can get at least one manager back?
Thank you.
Hi Jeroen and Melissa – what you can try to do is click on the wheel next to “like” button on the page and click Send Feedback. When that pages comes up there is an option that says “I am the Page Admin” – then you can proceed from there and send feedback to Facebook to see if they will fix it for you. Unfortunately, the way they set it up is that only the Manager (old admin) can change the job roles so unfortunately, not sure if it is a bug or not but it means you are out of luck and at the mercy of Facebook support. :(
Thank you for your reply Tracy! I already contacted face book, like you said, about this but of course I didn’t received any customer support yet.
I manage some other pages as well and found out that if your remove the last manager you actually get a Facebook message that it’s impossible to remove that last manager because each page must have at least one manager. So I really don’t understand how this has happened with my companies page.
I will post it here when Facebook provides me with a solution.
Kind regards,
Jeroen van Rootselaar
http://www.facebook.com/4exchange
Hi Jeroen, thanks, I appreciate you following up. Any chance you could have created a second FB account with another email address by accident and maybe that has admin rights? Just a thought. Keep us posted on what you find out. Best, Tracy
Besides losing all my management roles off the page (including myself) to content creator I was also no longer able to post as page on my page. Just wanted to let you know that I opened a question about this howl admin role issue in the facebook community and one of the users found a solution to post as page again! Here it is:
User said: I have managed to change a setting that allows me to at least post to my page now, I can still NOT change my admin role :-( ……. try this:
I logged into Facebook on my Blackberry, from there, went to the “mobile site”, then scroll right to the bottom and select “Pages you Admin”, select the Page you have the issue with, then scroll to bottom and select “Edit Settings”, select “edit” in Posting Preferences and change to “Always comment and post on your page as PAGE NAME, even when using Facebook as YOUR NAME”
Then exit the app there and log on with your pc, U shud now be able to post on your page again.
You can read about the howl issue on: http://www.facebook.com/help/community/question/?id=2234445&ref=notif¬if_t=answers_answered
Thanks Jeroen – great interim solution until they fix it for you.
Your comment is awaiting moderation.
I occidentally changed my “admin role” from “manager” to “moderator” now I cannot post on my own page.
I was the only “admin” (manager) so why can facebook allow you to lock yourself out of your account?
Anyone know a solution?
Hi Gary,
Facebook has not responded to this, but you’ll need to use the wheel icon next to like button and contact them directly. You are not the first person having this problem.
ok, I have what I hope is any easy question- My chiropractor wants me to be admin for his business page. He went into his account and made me the admin- I received the email and verified it.
I went into MY login and pulled up the page and realized I do not have an admin role. I went thru a process of trying to claim the business as an official representative.
Facebook says that could take a week to process. At this point, I am thinking that I need to log in under the chiropractor’s account. I did not want to have to do that. Has anyone done this before?
Hi Jamie, if he made you an Admin and you verified it, then is your facebook account linked to the email address you verified? Or is it tied to another email address? Did you like the page? Lastly, when you go to the page he made you an “admin” of, do you see ‘Voice’ at the top right? Make sure you are as yourself. Do you see Edit Page or any of the Admin buttons at the top? If none of that works out then it is a possibility he gave you another role and not an admin role.
funny thing, when i add a new admin role.. I add the person and he/she never shows up in the admin list. Done it several times too
Shane – I am having the same issue, and I know someone else who also had this problem. So far I have not come across any solutions. I know that the person has to be a fan of your page, so that may be the issue. However, I am still having the problem even though I am trying to add people who ARE fans. I have seen some people suggest going into your Likes list and clicking “Make Admin” next to the person’s name. I have not had any luck with this either, but it may work for you.
Let me know if you find another solution!
Cheers,
Andrea