Facebook Adds Multiple Admin Roles to Pages

Facebook round logoFacebook has been busy recently, from a controversial IPO to more new features. Well, the new feature of adding five (5) admin roles to Facebook Pages seems to have made companies and marketers happy. And, contrary to past feature releases, the FAQ is actually quite helpful in this case.

What you need to know:

  1. Fan Pages used to have “admins” who would administer and manage your Page. But now, that term has gone away and “admins” are now known as “managers”.
  2. This is one of five (5) job roles that someone can be assigned to help manage your Fan Page. (more on this below).
  3. Only “managers” can change what kind of job role someone has on your Facebook Page. Facebook made all former admins now managers by default. The manager role has full access just as the admin role had previously.

Why is this important?

Let’s say you hire Social Strand Media to do a social media assessment for you. In order to analyze your Facebook Page and recommend a content strategy, in the past we would have had to become an admin of the entire page and thus been granted keys to your kingdom. But now, you can just grant us the role of “Insights Analyst” and we can still perform the same service, but without having full access to post, moderate, delete, or muck anything up.

What are the different job roles Page manager can have?

Here’s a handy chart from Facebook’s FAQ.¬†Print this out and keep it by your computer in case you need it.

How to read this chart? The job roles are across the top. Find the job role, then scroll down and see which features they have access to. For example, an Advertiser job role has the ability to create ads and view insights, but they cannot respond to or delete comments, create posts as the Page, send messages as the Page, or manage admin job roles.

How do you assign someone a specific role?

Just as you assigned people the admin role in the past, you go to the Admin Panel:

  1. Now click Edit Page.
  2. In left nav, click on Admin Roles
  3. If you are adding a new admin, type their name in (note: they must be a fan of the page). If you are modifying existing former admins, then under their name, click on the drop down that says ‘Manager’ and select the new job role.
  4. Don’t forget to click “save”.


What do you think? Will you be using the different admin job roles in your company? Has this solved any problems you had in the past with multiple people managing your Page? Please reply in the comments so everyone can benefit.



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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.