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Is Social Media Making Us Counter Productive?

Seems we spend a lot of time on social media sites posting, sharing, liking, tagging, and discovering. This infographic below tries to show you how unproductive social media is making us in the work place. Now, you know I love infographics, but this infographic seems to misrepresent some data (probably an oversight and not deliberate). At a glance, this looks frightening. But there are a few things you need to take into account:

  1. This data is worldwide, not country specific. So when you look at 2MM video views divided by 6.8B people, that means that only 3400 people are viewing videos every minute. Not a lot, in the grand scheme of things.
  2. The Twitter data doesn’t take into affect any tweets that are scheduled, so the picture that this infographic paints that people are constantly on Twitter all day, isn’t really an accurate depiction.
  3. The Facebook data is from 2009 and it’s chats, not messages – so it’s also labeled incorrectly.

What do you think? Can you find any other discrepancies?


This infographic was formerly posted exclusively for VentureBeat on February 25, 2012, created by Social Jumpstart.

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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.