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LinkedIn Adds Targeted Status Updates Feature For Company Pages

LinkedIn is one of the best B2B social media platforms out there and what better way to show off your company than with a company page. This week LinkedIn revealed Targeted Status Updates for Company pages. If you don’t already have a company page on LinkedIn then you are missing out on a great opportunity to market to your customers. There are over 2M companies that have  LinkedIn Company pages.

It’s a free billboard and it not only lets you target your company landing page but now it lets you target your status updates too. If you are a company page administrator you can also now track the effectiveness of your efforts with the release of their powerful new follower insights page.

Once you select the target audience from the drop down menu, it allows you to segment your audience by company size, industry, job function, seniority, geography, and whether they are employees or non-employees of a company.

Out of the 120M members on LinkedIn, 67% follow a company on LinkedIn to get industry insights, 61% follow to get company news, and 49% are attracted to the peer community. LinkedIn wants consumers to be able to receive relevant information from the companies that they follow. This is a great way for you to increase engagement and target prospects.

 

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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.

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  1. […] Pages July 17, 2012 By Tracy Sestili Leave a Comment A few weeks ago LinkedIn rolled out the ability to post status updates to Company pages which was a huge win for the social network among marketers. Today they rolled out the ability to […]

  2. […] Have a company page. This is a no-brainer. It’s easy and free to set up. Plus, it’s like a free billboard for your company. On top of creating a free Company profile,  because you get to message your audience as often as you like with status updates, just as you would on Facebook, you can target the audience on LinkedIn with material that would be relevant for them. For how to set it up, see LinkedIn Company Status Updates. […]