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Archives for July 2012

How To Market To The Millenials

The following is a guest blog post by Dan Peel. Dan Peel is a UCLA graduate with a degree in journalism who, as a part of the Millenial generation, knows it well. The Millennial generation, also known as “Generation Y,” is often referred to as “hip,” “tech-savvy,” and “plugged-in.” Like all stereotypes, these do hold some truth. However, if you want to successfully market to today’s 18-29 year olds, basing your strategies off of these labels will not get you far. Nor will assuming you know how … [Read more...]