As ubiquitous as social media can be, many companies are still struggling with connecting and engaging with their audiences. Unlike the 7 companies who demonstrated bad social media campaigns, the three companies below illustrate how by taking the conversation offline they have built brand loyalty and affinity.
1. Honda: Taking a Pintermission
In promoting their new CR-V whose theme is all about “getting out and living”, Honda decided to offer some of the most active pinners on Pinterest $500 to take a 24-hour Pinterest break, to get out and do some of the stuff they’re pinning about. #Pintermission
2. KLM Royal Dutch Airlines: Taking ‘meet and greet’ to a whole new level.
KLM Royal Dutch Airlines allows you to share your Facebook or LinkedIn profile through their online booking agent and then when selecting your airline seats you can view other passenger profiles and see who you would like to meet (a potential business partner maybe?) and then you can connect with them and meet them for coffee or share a taxi. At the time of this posting: KLM has 1.7M Facebook fans, 285,544 Twitter followers, and 17,645 LinkedIn followers on their company page.
3. Sprinkles Cupcakes – turning the brand into an experience
Sprinkles introduced the “secret word” a few years ago and it’s still going strong today. Every day on Facebook they announce a secret word with a tantalizing photo of a mouthwatering cupcake. If you are one of the first to mention the secret word you get a free cupcake. The offer in and of itself makes you want to get offline and saunter on over to Sprinkles for a freebie.
Now there are other ways to be effective at using social media to take the conversation offline such as using social media for customer service. There’s a great article about how to use social media for customer service on KrishnaDe’s BizGrowthNews blog, which I’ve bookmarked for future reference.
So do you know of any companies who have successfully taken the conversation offline through social media? Let me know in the comments below. And don’t forget to share this article with your friends.