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Archives for August 2012

Should Your Company’s Social Media Profile Image Be a Person or Logo?

When you decide to get your brand on social media, often times there is a discussion about which image should be used as the profile photo. Should it be a real person because people like to engage with a brand where they know a real person is behind the profile, or should it be the logo so the people know they are engaging with the official brand and it also brings brand awareness. Yadda, yadda, yadda. The answer is that it truly depends. If your company has a spokesperson already, like … [Read more...]