We all make mistakes and social media makes it super easy for us to learn from them and not repeat them in the future. It can also be a little unforgiving and have us lose fans or followers in an instant from one itty bitty mistake. Are you guilty of making one of these 10 mistakes?
- Not listening.
Too often we spew out information trying to develop ourselves as thought leaders in our industry and forget to listen to our customers. Monitoring your brand is far more than just setting a Google alert. Here are 10 free monitoring tools you can use to monitor your brand on social media.
- Sharing too much.
Unless you are a news source, there is no need to share multiple posts per day on Facebook. It’s the #1 reason why fans hide company updates. For Twitter, it’s okay because your tweet goes by in a nanosecond, but using a scheduler is best.
- Posting too little.
If you have a blog and you don’t post on a regular basis, how do your readers know when to come back. If you are not posting at least every other day on Facebook, how do your fans know you are still paying attention. For Twitter and Google Plus you should be posting 5-10 x’s per day because those posts go by quickly and are only seen in the moment.
- Spending too much time on social.
You should set a scheduled amount of time you are going to spend on social each day. If you are not using a social media management tool to manage your social media properties, it’s time you start. Buffer, HootSuite, Social Oomph, Sprout Social, TweetDeck, etc allow you to not only schedule but also monitor and respond in one dashboard. There are so many of these tools out there. Find the one that is right for you and use it. It will save you oodles of time.
- Over automating.
If you decide to use a scheduler for Facebook or Google Plus or if you have an auto-responder set up for your tweets, make sure you post manually a few times per week so people know there is a human behind the profile. Also, Facebook will ding you for posting via a scheduler all of the time and your stuff will not appear in the news feed. To make sure your content gets in the Facebook news feed, one thing you need to do is post manually once in a while. Also see Dan Zarella’s recent infographic on how to get more likes, comments, and shares on Facebook.
- Posting same message across multiple channels.
You need to give your constituents a reason to subscribe to all of your social media channels. If you are blabbing the same thing across all channels, not only have you bored them, but they’ll leave and not come back.
- Not giving a call-to-action in every post.
Every social media post you do online should have a call-to-action for your constituents. If you want them to retweet it, ask. If you want them to read an article, tell them to check it out. The point is, don’t just post links and photos without asking them what they thing or telling them what to do with the information. It may seem obvious to you, but may not be all that transparent to the customer.
- Ignoring your constituents.
You can’t just set up your social media channels, put them on auto-pilot and forget about them. You need to engage, even if it’s only once a day for 15 minutes. You gave them a call-to-action now acknowledge them. For example, if you asked for some honey with your tea and the waitress brought it over, you say “thank you” don’t you? Same here. Just because it’s online doesn’t give us carte blanche to forget our manners.
- Not capturing leads.
This is super important and one that Social Strand could do a better job at as well. But when people come to your website for information make sure you are capturing their information – especially if you are giving them something for free.
- Not creating a content/editorial calendar.
Social media needs to not only be incorporated into your overall marketing strategy, but it helps if all content creation and posting is in one calendar so that everyone can help cross promote content within their specific channel.