26 Common Social Media Marketing Terms You Need To Know

No matter what your business is, there are always terms and acronyms that people throw out in blogs and they expect you to know what they are talking about. At Social Strand we are guilty of doing that as well, although we try to elaborate when we can. So from now on we’re going to refer to this list via a link in our blogs and we’ll be moving this page to the Resources page. (p.s. tune into tomorrow for our Social Media Tip Tuesday Tweet This Tip contest).

A
API
– Application Programming Interface, commonly used by developers – it is code that is intended to be used by other software components to communicate with one other.
Avatar – graphical images that represent people. They can be a logo, image, or photo.

B
B2B
– Business to Business, commonly used to describe the type of customers a company sells their products to.
B2C – Business to Consumer, commonly used to describe the type of customers a company sells their products to.
Blog – short for the word Weblog, it’s a web page that is similar to a journal or diary, although many companies now use them for business news, tips and tricks.
Blogroll – is a list of blogs usually located in the sidebar of another blog indicating who that blogger reads on a regular basis. 

C
Crowdsourcing - a term used to harness knowledge and skills of a group of people to solve a problem or contribute content.
CTA
– Call-to-action, commonly used in email or marketing campaigns and signifies what you want a person to do once they see your campaign or ad.

F
Feeds -
are ways in which you can read or listen to items from blogs, podcasts, or other RSS feeds without going to the actual websites. You can set up the feed to be delivered to you via email or you can go to the feed site.
Freemium
– a type of business model that offers you some of the product for free and then allows you to upgrade and add additional options for a premium price.

H
Hashtag –
is the pound sign (#) that is put in front of keywords or phrases and used on Twitter so that people can track and follow those conversations easily
I

iOS
- is a mobile operating system developed by Apple. 

M

Metatags
- are keywords that are embedded in your HTML of your website that provide information about the site’s content and allow search engines to categorize your site.
Microblogging - the act of posting short messages to a website.  For example, Twitter is a microblogging site.

N
News feed –  is a feed full of news that you want to receive or have subscribed to. For example, for Twitter it is all of the tweets from the people you are following comprise your news feed. For Facebook, all of your “friends” posts are considered your news feed.

O
OS – stands for Operating System and is a program loaded onto a computer or mobile device that performs common basic tasks such as sending output to the display screen.

P
Permalink - A web address (URL) of a particular post within a blog or website
Plugin
– is a software component that adds functionality to a website or blog. For example, social sharing buttons are usually packaged as a plugin so that it allows people to share from your website or blog.
Podcast – video or audio content that can be subscribed to and then downloaded from a website so that you can view or listen offline.
Post
– text that you type in a box on a web page to educate or inform others of news or information you wish to share on the internet to an audience

R
ROI –
an acronym that stands for return on investment and refers to what you will get in return for the amount of time or money you are investing in something.
RSS – stands for really simple syndication and it allows you to subscribe to blogs or other media and have it delivered to you through a feed.

S
SEO – Search Engine Optimization, used when talking about keywords that increase your search rank on web search engines like Google, Yahoo! or Bing.
Status update – commonly used to refer to a post on Facebook, it is text you type into a web page to educate or inform an audience on the interenet.
SMO – Social media (or marketing) optimization, is the measure of social activity that attracts users to website content.
Social bookmarking – is the act of adding a link to a website that can be organized and tagged by the user. Examples of social bookmarking sites are Pinterest, StumbleUpon, Digg, and Delicious.

W
Widget –  is a chunk of code that allows you to add functionality to your website without you having to write any code yourself. It usually displays static content, although sometimes they are derived from plugins and can be someone dynamic with rotating text for example.

About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.

Comments

  1. Good list, thanks! I guess Landing Page, squeeze page, optin form could also be added to this list.

  2. This is great and I’m going to link to it in a blog post. I help boomers who are new to technology so abbreviations really overwhelm them.

    • Tracy Sestili says:

      Awesome, be sure to tweet me when you link it and I’ll help you promote it. @tracysestili Thanks!

  3. Great list ! Now, imagine explaining all of this to your grandparents.

    • Tracy Sestili says:

      Well, your grandparents might need a Lonric Studio video to explain it to them!… ;-) BTW, I contacted Epipheo months ago for a nonprofit I was doing biz with and their pricing was OUTRAGEOUS. I’ll definitely keep you in mind next time.

  4. Nthabiseng Sethabela says:

    This is wat i really needed cos to tell the truth i was afraid to ask around the terms n its meaning wow pls email me these so that i may wright it down on my journal im starting to move from liking to loving ur site, i nealy missed this thank u.

    • Good news – your computer has a copy and paste function so you don’t need these terms emailing to you, you can do it yourself. Google ‘copy and paste’ for more info.

  5. Great list to keep handy and share with clients. Thanks so much for putting this together!

  6. Having read this I thought it was very informative.
    I appreciate you finding the time and energy to put
    this content together. I once again find myself spending a significant amount of time both reading and leaving comments.
    But so what, it was still worth it!

Trackbacks

  1. [...] (source: http://socialstrand.com/2012/08/06/26-common-social-media-marketing-terms-you-need-to-know/) [...]

  2. [...] Common Social Media Marketing Terms You Need To Know August 6, 2012  By Tracy Sestili 5 Comments [...]

  3. [...] blog last week: 26 Common Social Media Marketing Terms You Need To Know (thanks to Facebook guru Mari Smith for including it in her news [...]

  4. [...] No matter what your business is, there are always terms and acronyms that people throw out in blogs and they expect you to know what they are talking about. At Social Strand we are guilty of doing that as well, although we try to elaborate when we can. So from now on we’re going to refer to this list via a link in our blogs and we’ll be moving this page to the Resources page. (p.s. tune into tomorrow for our Social Media Tip Tuesday Tweet This Tip contest). A API – Application Programming Interface, commonly used by developers – it is code that is intended to be used by other software components to communicate with one other. Avatar – graphical images that represent people. They can be a logo, image, or photo. B B2B – Business to Business, commonly used to describe the type of customers a company sells their products to. B2C – Business to Consumer, commonly used to describe the type of customers a company sells their products to… Read more [...]

  5. [...] 26 Common Social Media Marketing Terms You Need To Know [...]

  6. [...] Strand Media recently shared 26 Common Social Media Terms You Need to Know and as someone who loves her acronyms but can use a handy-dandy reference list like this one for my [...]

  7. [...] Common Social Media Marketing Terms You Need To Know 26/10/2012 By Gaitor Leave a Comment http://socialstrand.com/2012/08/06/26-common-social-media-marketing-terms-you-need-to-know/ Filed Under: Latest Green Apple IT News, Social [...]

  8. [...] a new feature they are trying out. Each person gets 3 secret boards to start off with. I smell a freemium business model coming soon out of this, where Pinterest charges you for more secret boards if you [...]

  9. [...] media A to Z : A glossary of terms for 2013 (Social Media Today)Glossary of social media terms (IBM)26 Social media marketing terms you need to know (Social Strand [...]

  10. [...] media A to Z : A glossary of terms for 2013 (Social Media Today)Glossary of social media terms (IBM)26 Social media marketing terms you need to know (Social Strand [...]

  11. [...] media A to Z : A glossary of terms for 2013 (Social Media Today)Glossary of social media terms (IBM)26 Social media marketing terms you need to know (Social Strand [...]

  12. [...] A to Z : A glossary of terms for 2013 (Social Media Today) Glossary of social media terms (IBM) 26 Social media marketing terms you need to know (Social Strand Media) Pass this along:DiggFacebookStumbleUponTwitterEmailPrintLinkedInRedditGoogle [...]

  13. [...] A to Z : A glossary of terms for 2013 (Social Media Today)Glossary of amicable media terms (IBM)26 Social media selling terms we need to know (Social Strand [...]

  14. [...] A to Z : A glossary of terms for 2013 (Social Media Today) Glossary of social media terms (IBM) 26 Social media marketing terms you need to know (Social Strand Media) Read more at [...]