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HootSuite Competes With Buffer By Adding AutoSchedule

HootSuite just rolled out on Friday a new feature called AutoSchedule.  Essentially, just like Buffer, HootSuite’s AutoSchedule feature will pick the best time to post your content so that you optimize the number of shares, likes, and retweets.  The other great thing about it is that you can turn it on or off. So if you have that special press release that is going out and you want to post something to go along with it but don’t want it to come out before the press release, then you can still manually set the time and date.

Photo from HootSuite Inc

Here’s how it works: 

  1. Type in your text and select the date icon to schedule your post as you normally would.
  2. You’ll now see AutoSchedule On/Off button. Turn it on for a specific post. When you turn it on, the calendar will disappear. (Don’t worry, you can still modify it after the fact if you make a typo. )

*(Note: if you use the AutoSchedule, you’ll need to go into the Publisher and change the date otherwise it stays with today’s date. Not sure if this was by design, but I’m hoping that eventually it won’t be a two step process.)

That’s it! Just another way that HootSuite is simplifying your social media marketing.  Personally, I use it as a dashboard and reply to folks right in the dashboard. It’s great for brand monitoring. If you don’t yet use HootSuite, you can sign up for a HootSuite Pro Free Trial (affiliate link). Why go Pro? Here’s the differences between HootSuite Pro vs Free:

HootSuite Pro:

  • Facebook/Twitter Search
  • LinkedIn Company Pages
  • Google+ Pages
  • App Directory (Instagram, Constant Contact, SlideShare etc)
  • Draft Messages
  • Quick Reports
  • 2 RSS/Atom Feeds
  • AutoSchedule
  • Unlimited Social Profiles (ie: 5 Twitter, 10 Facebook Pages, 10 Google+ Pages etc)
  • Bulk Scheduling
  • 1 Free team member ($10 Value)
  • 1 Free Enhanced Analytics Report ($50 value)
  • Google Analytics Integration
  • Facebook Insights Integration
  • Unlimited RSS/Atom Feeds
  • 100 Free Archived Tweets
  • Klout Scores
  • Message Assignments (teams)
  • Team member permissions (teams)
HootSuite Free:

  • Up to 5 Social Profiles
  • Facebook/Twitter Search
  • LinkedIn Company Pages
  • Google+ Pages
  • App Directory (Instagram, Constant Contact, SlideShare etc)
  • Draft Messages
  • Quick Reports
  • 2 RSS/Atom Feeds
  • AutoSchedule

Not convinced? You can try out HootSuite Pro for free for 30 Days and if you don’t like it, stick with the Free version.

HootSuite Pro - try social media dashboard

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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.

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