Twitter recently rolled out 2 new features for their ad platform. They now have better analytics so you can track growth from your ads and now allow you to hand select the tweets you want to promote rather than taking the most recent tweets. Pretty sweet.
Here’s a snapshot of what the analytics looks like for Promoted Accounts and Promoted Tweets:
Useful for tracking your overall Twitter growth rate when promoting a specific account.
Useful for: Track your impressions and CTR (click-thru-rates) and ad spend to measure your ROI.
Do you use the Twitter ad platform? Will these new features entice you to try out Twitter ads? Let me know in the comments below.