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LinkedIn Rolls Out Business Accounts For Ads

A few weeks ago LinkedIn rolled out the ability to create Business Accounts for your ads. Previously, you needed to tie them to your personal account. Now, however, even if you are an agency or consultant, you can create multiple business accounts.

  1. Go to the LinkedIn Ads Dashboard (when you log in, it’s under the Home tab on the left).
  2. Once in the LinkedIn Ads Dashboard, click on your name and select “Create business account” from the drop down.
  3. Next start typing in the company name you wish to create a business account for.
  4. Then confirm you are authorized to create the account and click submit. Voila!

From here you can create ads on LinkedIn on your business account rather than your personal account. This is great for admins who created their company LinkedIn page or for agencies who manage multiple company LinkedIn accounts.

 

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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.