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Top 10 FREE Social Media Analytics Tools

Social media analytics are my specialty. I’ve been doing data analysis for over 12 years and one thing I know is that data can be spun to tell any story you want it to tell. However, when it comes to social media analytics, most people have questions on things like: how far did my tweet go, what are the best times to post my content on Facebook or Twitter, what types of posts are my fans best responding to, etc.

There are a lot of data analytics tools out there, most charge a fee, such as Radian6. However, there are also a lot of tools out there for free that can help you answer these questions. I broke them down below by tool/type.

Image credit: iStockPhoto

Facebook:

Minilytics by PageLever – PageLever is a full suite of analytics for Facebook, but what they give you here is a mini version to whet your appetite. In a nutshell, it’s free and tells you when the best time to post is, what types of posts generated the most engagement, how many (%) fans are you reaching with your posts, and some basic demographics of who your fans are.

Fan Page Insights – you get these automatically from Facebook once you reach 30 fans on your Facebook Page.  I’ve written an entire tutorial on this so I’m not going to repeat myself here.  But this is the best way for you to see what is working and what’s not and what the best times to post are such as male/female and age breakdown.

Twitter

Tweetreach – You search for a url, Twitter name, phrase or hashtag and this app tells you how far it went through the social universe. Great for event tracking with specific hashtags or for marketing promotions with specific links (by using Bit.ly or another URL shortening service).

TwitterCounter – Pretty accruately predicts how many Twitter followers you’ll have within a certain time period. Also tells you where you rank, and let’s you compare up to four Twitter handles to see how you stack up against the competition.

Tweetstats  – An oldy but goody that tells you how long a specific Twitter handle has been around, the times of day they do the most tweeting, who they retweet the most, their tweet (word) cloud and their following to follower ratio.

Note: There are other Twitter tools out there that measure analytics but are not free, such as Twitalyzer.

Your brand

Brandify - Created by Microsoft, gives you a score (kind of like a credit score) and then gives you recommendations on how to improve your influence score. This is probably one of my favorites because it gives you hard data and recommendations.

Vrank – Is similar to Brandify in that it gives you a score out of 1,000 and measures your brand’s online visibility.

Online I.D. Calculator: By Vizibility, essentially measures the strength of your online reputation by measuring volume and relevance of search results of you online. Takes only a few minutes to run.

Bit.ly – Is known as the URL shortening tool, but its back end analytics allows you to see how many times your link was clicked, helping you understand where your content is being shared (if you use different links for Twitter vs your blog, for example, and how popular your content is.

search.grader.com – by Hubspot allows you to key in your website URL and it grades you and tells you how much your site is worth in terms of traffic, traffic from organic and paid keywords, the number of ranking keywords in the top 20, plus paid search ad campaign values.

Do you have any free tools that you use and like? Please share them in the comments below so we can all benefit.

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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.

Comments

  1. Maybe you should also include Google analytics, they are integrating social measures into their tool

    • Tracy Sestili says:

      Great suggestion! I think many people are still intimidated by Google Analytics but I hope that changes soon.

  2. Topsy.com can also be added to this list. From all free tools I’ve explored so far, I like this one the best.

    It is not completely free, but a lot of functionality is available for free.

  3. Karl Maskine says:

    Thanks for that overview but the best free tool for Facebook analytics that I know is quintly. http://www.quintly.com

  4. My partner and I stumbled over here coming from a different web page and thought I may as well check
    things out. I like what I see so now i am following you. Look forward to exploring your web page for a second time.

  5. Google Analytics is also a best option

  6. Did you try ShoorK? With free facebook analytics tools … http://shoork.com

  7. Is there a tool I can use to find out if people are clicking on the links I’m posting on Facebook and Twitter? The links take the user back to my website. I’m trying to figure out if people are coming to my site via Facebook and Twitter.

    • Tracy Sestili says:

      Google Analytics will track that for you. You can copy and paste code into your FB page and, they also have a social component now. If you have specific links you are posting on those networks, you can always use bit.ly or tinyurl.com to customize your URL and track it that way. hope that helps.

  8. Both traditional and social analytics have the same goal: to organize consumer opinions into useful insights for marketing and product-production teams. But, like any tool, each bare their own benefits and limitations.

  9. Do you want to review and give feedback on our new Free Analytics Tool?
    http://freeanalytics.komfo.com

    The tool quickly analysis your Facebook page and gives you a report (free), where you can see how much (or little) you are spamming your fans. We are continuously improving the tool, so your feedback could determine which direction we go.

    Please send me a mail (mah@komfo.com) or reply to this post, then Ill pass on your feedback to your product team.

    Thanks!

    /Mike

    http://freeanalytics.komfo.com

Trackbacks

  1. [...] Top blog last week: Top 10 Free Social Media Analytics Tools [...]

  2. [...] programs such as Sysomos and Radian 6. If budget constraints are a concern, a handful of other free analytics tools are also [...]

  3. [...] times and see which one works for you. The same time won’t always work for everyone. Here’s a post by Tracy Sestili on Social Strand Media which contains a couple of tools which can help you with [...]

  4. [...] Reference Miller, M. (2011). The Ultimate Web Marketing Guide. Que Publishing: Pearson Education, Inc. Sestili, T. (2012). Social Strand Media: Top ten social media analytics tools. Retrieved 7/23/13 from http://socialstrand.com/2012/10/24/top-10-free-social-media-analytics-tools/ [...]