Social media analytics are my specialty. I’ve been doing data analysis for over 12 years and one thing I know is that data can be spun to tell any story you want it to tell. However, when it comes to social media analytics, most people have questions on things like: how far did my tweet go, what are the best times to post my content on Facebook or Twitter, what types of posts are my fans best responding to, etc.
There are a lot of data analytics tools out there, most charge a fee, such as Radian6. However, there are also a lot of tools out there for free that can help you answer these questions. I broke them down below by tool/type.
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Minilytics by PageLever – PageLever is a full suite of analytics for Facebook, but what they give you here is a mini version to whet your appetite. In a nutshell, it’s free and tells you when the best time to post is, what types of posts generated the most engagement, how many (%) fans are you reaching with your posts, and some basic demographics of who your fans are.
Fan Page Insights – you get these automatically from Facebook once you reach 30 fans on your Facebook Page. I’ve written an entire tutorial on this so I’m not going to repeat myself here. But this is the best way for you to see what is working and what’s not and what the best times to post are such as male/female and age breakdown.
Tweetreach – You search for a url, Twitter name, phrase or hashtag and this app tells you how far it went through the social universe. Great for event tracking with specific hashtags or for marketing promotions with specific links (by using Bit.ly or another URL shortening service).
TwitterCounter – Pretty accruately predicts how many Twitter followers you’ll have within a certain time period. Also tells you where you rank, and let’s you compare up to four Twitter handles to see how you stack up against the competition.
Tweetstats – An oldy but goody that tells you how long a specific Twitter handle has been around, the times of day they do the most tweeting, who they retweet the most, their tweet (word) cloud and their following to follower ratio.
Note: There are other Twitter tools out there that measure analytics but are not free, such as Twitalyzer.
Brandify - Created by Microsoft, gives you a score (kind of like a credit score) and then gives you recommendations on how to improve your influence score. This is probably one of my favorites because it gives you hard data and recommendations.
Vrank – Is similar to Brandify in that it gives you a score out of 1,000 and measures your brand’s online visibility.
Online I.D. Calculator: By Vizibility, essentially measures the strength of your online reputation by measuring volume and relevance of search results of you online. Takes only a few minutes to run.
Bit.ly – Is known as the URL shortening tool, but its back end analytics allows you to see how many times your link was clicked, helping you understand where your content is being shared (if you use different links for Twitter vs your blog, for example, and how popular your content is.
search.grader.com – by Hubspot allows you to key in your website URL and it grades you and tells you how much your site is worth in terms of traffic, traffic from organic and paid keywords, the number of ranking keywords in the top 20, plus paid search ad campaign values.
Do you have any free tools that you use and like? Please share them in the comments below so we can all benefit.