Archives for November 2012

Should You Run That Facebook Promotion?

Lots of companies are told by social media "gurus" to do a promotion and it will get them more fans. While the outcome might be true (more fans), the chances of those fans affecting your bottom line and increasing revenue is slim. In recently studies we've been shown that over 76% of people "like" a company's fan page to get something for free or enter a contest. But over 90% of them never return once they've clicked "like" which makes their value go down significantly and your job that much … [Read more...]