10 Questions You Need To Ask Yourself Before Your Next Marketing Promotion
- What’s your objective/goal?
Without a goal you have no way to measure your return on investment (ROI) or know the value that specific marketing promotion added to your business.
- Who’s your target audience?
Your target audience is not everyone (unless your Google or Apple). That’s ridiculous. Narrow it down and focus on specific demo & psycho-graphics and you’ll get a better ROI in the end.
- What is your budget?
No matter how badly you want your marketing promotion to be a success, there’s a limit to how much you’ll spend before you wind up in the “red” (costing you more money than you brought in). Even if you have unlimited funds to throw at a marketing promotion, you still need to be able to measure your ROI and that requires you having a finite cost associated with your promotion.
- When do you want to promote your product or service? Is there a time frame in mind?
You can’t decide to have a promotion tomorrow. Sure, it’s been done and can be done, but not without mistakes being made along the way. The best thing to do is to give yourself a minimum of a few weeks lead time to put up a promotion and talk through all of the pitfalls that may occur. Plus, you may want to do some pre-promotion teasers letting people know it’s coming, so planning ahead is always better.
- Is your product or service seasonal?
Believe it or not, if you sell snow blowers and it’s July, chances are you’re not going to sell very many so think about that when choosing a time to promote your item. Also consider when the consumer might be looking for that item. Just because it snows in the winter months, doesn’t mean they’ll be waiting to buy a snow blower in December, they might buy it in September or October.
- What’s the pain point of the customer? What problem are you trying to solve for them with your product or service?
Contrary to #5, you still may want to sell your item during the year, so figure out if your item can solve a problem for your customer and pitch your product to them that way.
- What benefit does your product or service provide?
You should be able to list these out in a bulleted list and they should roll of your tongue easily. Then you can take this list and post them in forms of a question on social media sites to get people engaged and excited about your product and promotion.
- What message do you want to communicate about your product or service?
Make sure your message is clear and concise. Don’t combine two or more messages in a campaign because it’s confusing.
- Where do your prospects search for information? Where do they hang out online?
Figuring out where your potential customers hang out ahead of time will help you with your social media and marketing strategy. You don’t want to be scrambling the day before your promotion goes out to do blogger outreach or figure out which social networks to post on. Plus, not all phrases and context will translate on all networks, so you’ll need to probably create different messaging.
- What keywords do your prospects use?
This falls in line with not only social ads, but search as well as blog posts. Figure out what that list of keywords are and be sure to use them in your promotion if possible.