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Why Food Porn Is Good For Your Restaurant

Some restauranteurs and chefs get upset when diners take photos of their food. Some diners find it completely annoying that these so-called “foodies” make their entire table wait to eat their food until they get the best photo of their dish.

It does seem a little crazy sometimes.

However, from a restaurant point of view, it’s great PR and the best part, it’s free. Let me say that again, it’s free PR, and in more ways than one.

1. It’s free publicity to their network. Regardless of where they are posting (Facebook, Twitter, text message, their blog), it is still going out to their network (not your network), possibly reaching people you would have never reached on your own merits. These people could become new Facebook fans, new Twitter followers or even new patrons.

2. Positive word of mouth. Foodies who take photos of their food are not taking photos to write something bad. Ten times out of ten they are taking a picture to celebrate the food they are about to inhale. It’s a good thing and you should encourage it.

3. It provides brand awareness. Providing a familiarity with your name is something brands dream of. You don’t have to be on Top Chef or be featured in the press to have your chef recognized as one of your cities best chefs. And you don’t need your burritos to be eaten by Ben Affleck to be considered the best burritos in town.  It’s all about word of mouth.

So the next time someone decides to take a photo, consider rewarding them.

 

 

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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.