While I was in Austin, Texas a couple of weeks ago for SXSW Interactive, I was in search of the best breakfast burrito. I found an article online in Storify curated by the WSJ (Wall Street Journal) that showed a bunch of people recommending via Twitter that Juan in a Million‘s restaurant had the best in town. So I ventured over for a visit.
When I sat down I heard a loud boisterous voice coming from near the front door greeting people. It was owner Juan Meza. Juan has been serving up Tex-Mex in Austin for the past 32 years. He is gregarious and full of life and he brings that to his food.
When I sat down and looked at the menu, I had to have the special “Don Juan” El Taco Grande. Although huge for me, it
was delicious and I could see why people come back to Juan in a Million.
Before I had arrived I went onto Juan’s website and did a mini social media audit. When I sat down Juan came over to greet me and I explained to him that he was missing some big opportunities to amplify his brand and to evangelize his existing patrons.
Here’s a snapshot of the back of the menu. There are 2 missed opportunities here and I’m going to give a free bag of SXSW swag to the person who gets them both right in the comments below. You MUST leave your answer in the comments and live in the United States to win. A random drawing will be done of people who left the correct answers. We’ll reveal the winner on Tuesday in the Social Media Tip Tuesday weekly blog.