I’m a huge proponent and very active member of LinkedIn. It’s by far, the best professional network out there and in the U.S. it’s a goldmine for B2B marketers. Yet despite the professionalism on LinkedIn, there are still some really annoying things that people do on LinkedIn that make them lose credibility.
- Sending an invitation to connect as a “friend” when you don’t know them.
Perhaps Facebook has blurred the lines of what a friend really is, but it’s not the same as acquaintance, business partner, colleague, or we met at a conference. People usually decline these requests and you lose credibility with that person because you seem dishonest and desperate and neither of those traits bode well for relationships.
- Adding someone’s email address to your email database just because you’re in the same “group”
LinkedIn has a lot of information on it, but just because someone was kind enough to connect with you because you’re in the same group on LinkedIn doesn’t mean they want you to market to them through email. That’s spam not to mention presumptuous.
- Limit your status updates to no more than 2 per day.
If you go in and post multiple status updates in one lump sum or several throughout the day, you start to clog my news feed. Try spacing them out and try to limit your status updates. If you have so much to say and share on LinkedIn, then maybe you should start a blog.
- *Generic status updates. (let me explain the asterisk)
It’s always good practice to remind people how you met them because it reminds them of why they would find it valuable to connect with you. The only time it’s okay to NOT personalize your connection invitation is when you do it via mobile, because there isn’t a way to personalize via mobile. But if you do it via mobile, the person should still be standing in front of you or have met you in person that day (30 minutes if it’s at a large conference where they are meeting many people).
- Touting yourself as an expert in social media when you have a crappy LinkedIn profile
How can you label yourself as a social media marketer or strategist and have a crappy LinkedIn profile? It makes you look like junior at what you do, not to mention you look like a tool to other marketers.
What are some of your pet peeves people do on LinkedIn?