- Less is more — tweets with <2 hashtags have 21% higher engagement than those >3#smtip
- Tweets with hashtags receive 2x’s more engagement than those without hashtags#smtip #socialmedia
- Tweets under 100 characters get 17% higher engagement than longer tweets. #smtip
- Social media metrics, there are two: 1) is it increasing brand awareness and 2) are sales increasing? If not, it’s bologna. #smtip
- Produce A Twitter Transcript after a live event to extend reach #smtip
Top blog last week: 10 Things B2B Can Talk About On Facebook & Twitter Besides Themselves
Today in history: In 1912, the Titanic leaves Queenstown, Ireland for New York, then 5 days later she started sinking and slipped completely beneath the surface on April 15th.