You don’t have to be a professional writer to write a press release or a newsletter. But press releases are another vehicle that generate traffic to your website or landing page and can be extremely effective and generating buzz . They are another touch point vehicle in your marketing arsenal that you can easily tweet, post or share via social media too.
And while newsletters, like blogs, come out on a regular basis (daily, weekly, monthly), press releases only come out when you have important news to share. Whether you’re publishing a newsletter or writing a press release there are certain rules you should follow. This helpful infographic on press release best practices was published by Skadeedle and although it doesn’t specifically cover newsletters, you can certainly apply a number of these do’s and don’ts to newsletters also.
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Image photo credit by The Mary Bookreader