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Are Your Facebook Fans Hiding Your Posts?

FB_Hide_PostsHow to measure: Are Facebook fans hiding your posts?

Measuring your Page’s Facebook performance may seem like a daunting task, but one that needs to be done if you want to make sure you are not wasting your time. The formula for whether or not Facebook EdgeRank is working in your favor depends on a lot of factors including from fan engagement to post type. But Facebook EdgeRank also factors in negative feedback. Now you might be wondering, there isn’t a ‘thumbs down’ icon on Facebook so how would Facebook measure negative feedback? Well, for each post you can view the Engagement metric which gives you photo views, videos plays, and link clicks. It also gives you the number of people who gave you negative feedback. Posts with high negative feedback will have less exposure in the news feed through EdgeRank and pages with a high average of negative feedback will have less and less reach over time. So it’s very important to know whether or not your Facebook fans are hiding your posts.

How does Facebook quantify negative feedback?

Facebook quantifies negative feedback as the number of people who have either a) hid your post, or b) unliked your page. You can view the “negative feedback” by click on the Overview page and click on the post’s Engagement number:

facebook fans hiding your posts

However, the only way to actually see what action the user took is to export the data by post level:

facebook fans hiding your posts

Once you export the data, click on the tab in the Excel spreadsheet that says “Lifetime Negative Feedback.” ¬†Then look for the post by link or by post name and follow it across to see which action was done on that particular post and by how many people. This will give you an indication if your post was highly offensive, boring, or just not relevant to your customers.

FB_NegativeFeedbackExcel

Have you previously factored this into your overall Facebook metrics? I’d love to hear your thoughts on what you would do if you saw that people were hiding your posts or unliking your page from a specific post?

 

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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.

Comments

  1. Very insightful tool. Thanks for sharing.

  2. Do you know what the labels mean on the top of the “Lifetime Negative Feedback” page:

    hide_all_clicks
    hide_clicks
    report_spam_clicks
    xbutton

    the spam click is obvious — but can’t figure out the others

    • Tracy Sestili says:

      Hi Liz, I know that “hide_clicks” is the “hide post” option on your newsfeed. And I know that the “xbutton” is the hide when it’s a sponsored post/story (e.g. ad). And I also know that report_spam_clicks is when someone clicks the arrow in their newsfeed and says Report/Mark as spam (this is usually with a sponsored story/post in the new news feed layout). But I’m not sure what hide_all_clicks is and I haven’t been able to reproduce it. I would imagine that if a person hides your posts and then gets the option to hide all posts that this is what it means, but honestly, I’m not sure.

Trackbacks

  1. […] Top blog last week: Are your Facebook Fans Hiding Your Posts? Find out how Facebook defines “negative feedback&#82… […]

  2. […] Frequency (How often to post content) For some people, they’ll say you should tweet every day and that you should post to Facebook every other day. But only YOU know what your constituents want and how often they like to hear from you. If you’re not sure and are afraid that your fans might be hiding your posts or unliking your page then take a look at your Facebook Insights to see if your fans are hiding your posts. […]