How many social media or technology blogs did you read today? If you read the same ones I do, then after awhile you realize that all advice sounds the same. In fact, I bet that depending on the source, you might give one piece of advice heavier consideration than you would someone who is not so well known. But you’d be mistaken to do so. The bottom line is that every industry and every brand is different. No one can tell you what’s best for your band unless you hired them and they took a look at your data and analyzed it for you.
Here are some things I think you can ignore when it comes to social media tips.
- Timing (Best day and time to post content)
I know I post these sometimes from infographics or case studies, however, I always post with the caveat that it depends on the brand and the industry. Just because one restaurant or one school does it one way, doesn’t mean your restaurant or school should do it the same way. No matter the stat, all of this advice is gathered from aggregate data from a fraction of businesses that are out there online. These are meant to be guidelines, but you should always listen and experiment with your own brand to see what works.
- Frequency (How often to post content)
For some people, they’ll say you should tweet every day and that you should post to Facebook every other day. But only YOU know what your constituents want and how often they like to hear from you. If you’re not sure and are afraid that your fans might be hiding your posts or unliking your page then take a look at your Facebook Insights to see if your fans are hiding your posts.
- Always using a call-t0-action in posts/tweets
I’m not saying not to give a call-t0-action, I’m just saying not to do it every time. If you constantly say, Please Retweet or Please Share or Like this post, then a) you start to sound like a sheep crying wolf, b) you start to get boring, c) you start to sound like everyone else. Remember the only way to stay ahead in this game is to listen and have a plan.