I talk with people every week who lament about keeping up with social media for their business. My philosophy is and always has been, that everyone has 10 minutes a day to market themselves, I don’t care who you are. And you have to, if you own your own business. As a small business owner you are in charge of sales, marketing, business development, IT, operations, customer service, well heck, all of it. It’s understandable that it can be tough to find the time to market yourself, but if you expected that you’d own your own business and work only eight hours a day, well then, you were misled or mistaken. That’s why you have 10 minutes a day to always market yourself, because your day doesn’t end at 5, 6 or 7pm. Are we on the same page now?
But first things first: Self discipline
- Limit your social media activity to one or two networks where you can make the biggest impact. If you don’t already know what those are or you are guessing what those are, then you shouldn’t be actively participating on social media at all. Instead, you should be a lurker and be listening.
- Set a schedule and stick to it, plain and simple. Use a scheduler (HootSuite, Buffer, SproutSocial) if you have to, but don’t deviate. This is what puts you behind the eight ball — doing things that are not of value to your business’ bottom line.
- Only read and respond to the email you have to in order to sustain your business. Everything else can wait. Which means, unsubscribe yourself from all of those social media email alerts. Who cares if you got a new follower, or someone “liked” your post. If you have a schedule, then you’ll have made time each day to go in and respond to those things. Believe me, there is usually nothing that urgent happening on social media that can’t be addressed within 24 hours.
Second: Go back to your goals
- Ask yourself again, why are you on social media in the first place? Is it to get credibility? To get more sales? To get more web traffic to make your brand look attractive to investors?
- Make sure every action you take on social media is geared towards those goals. If it’s not, abandon it.
Lastly: Cut yourself some slack
- It’s not all that important that you thank every person for every time they mention your brand. Nor is it important to “like” every comment that comes in on your Facebook Page just because someone left you a comment. I know, every social media marketer reading this right now is getting ready to leave a comment below to disagree with me. But hear me out: Do you see people like Mari Smith respond to every single comment on her Facebook Page when she puts something out there? No. Why not? Because she doesn’t have the time to stick around and respond to all of them — and she has a team to help her. However, don’t just post and run. Stick around for a few minutes after you post something and see if people are replying or commenting.
- Don’t know how to get started on a network or don’t know how to do something on social media? Don’t worry! There’s a video for that – I swear. Yes, somewhere out there, there is a video tutorial on how to do EVERYTHING in social media. So ranch0-relaxo. And if you think you don’t have time to watch a video tutorial, then reach out to your network and find someone to teach it to you. Invest in learning how to do it. It’s the best investment you can make.
Coming up tomorrow…. I’ll give you 9 reasons why Facebook’s new Timeline Promotions are a bad idea.