How to Claim Your Google Plus Custom URL for People and Business

Oooh, how exciting! I’ve been spending more and more time on Google Plus lately after listening to Guy Kawasaki tout the network at BlogHer’13 this past summer. Last night when I logged in to post some stuff I noticed at the top of my Google Plus page that for both the brand pages that I manage and my personal profile, all qualified as “preapproved for the Google plus custom URL”


Google says that in order to claim your custom URL for your brand or personal profile your account must be in good standing and must meet the following requirements:

Eligibility for People:

  • Ten or more followers
  • Your account is 30 days old or more
  • A profile photo

Eligibility for Local Google+ pages: Must be a verified local business

Eligibility for Non-local Google+ pages: Must be linked to a website

How do you get your own custom URL?

  1. Click Get a custom URL button to get started in the header (as shown above). Or, alternatively, from the “About” tab on your Profile, click the “Get” link located under your Google+ URL.
  2. You’ll see the URL(s) you’ve been approved for. If you see more than one option, select the one you like best. You may also be asked to add a few numbers or letters to make the custom URL unique to you.
  3. Check the box to agree to the Terms of Service.
  4. Click Change URL.
  5. Google may ask you to verify your account by your mobile phone number. If you need to do this, you’ll see a box pop up asking you to do so.
    a. Enter your mobile phone number.
    b. Check the box to make it easier for people who have your phone number to find you on Google services.
    c. Check your phone for the code that was sent to you.
    d. Enter that code in the box.
    e. Click Verify.
  6. Once approved, this URL will be linked to your Google+ page or Profile, so be sure everything is exactly the way you want it.
    NOTE: Once your URL has been approved, you can’t request to change it. When you’re certain, click Confirm.

You can find Social Strand Media on Google Plus here: – Social Strand posts social media and marketing industry news from all over.

You can find my personal Google+ account: – I post social media articles, funnies, and other things that I’m passionate about or that I find interesting.

PRO TIP: Want to see all of the things any profile has +1’d? Simply add /plusones to the end of their URL, like this:



Send to Kindle
About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.


  1. Good post, Tracy, and I agree, as watchers of Google Plus, we’ve been waiting for this announcement since it was first announced for VIPs. However, is it really an improvement? I mean, some of us have been using the shortener ( (add chosen details here)) – so is the plus sign going to make the actual Gplus URL easier to remember? I wonder what else Google Plus has in mind for the near future because this change/upgrade/call it whatever you will just doesn’t seem to warrant the change everywhere I have a link to my Gplus account. Have you changed all of your URLs for your Gplus page?

    • Hey Debbie, I do think it’s good to do b/c you can do smart searches on Google by adding /posts or /plusones, etc after a person’s profile name. I think there are so many Google+ URL shorteners out there that it’s hard to remember than just +/tracysestili for example. You say you’ve used, I actually used and I’m sure there are countless others. But as Google+ continues to become more popular, the + will be more relevant over time. I say claim yours now before someone else claims your name. :-) Just my two cents. And as for changing the URL everywhere else, most of the plugins I’ve used actually required me to put in the entire url and wouldn’t take the shortener, so when i changed it, it automatically updated those. (Gotta hand it to Google on that end). It was a smooth transition.

  2. All great points, Tracy, but did you see the Google+ Custom URLs Terms of Use? I think I just hit on something…there may be a charge for the customized URL in the future. Check it out. []

    • Whoa! Didn’t see that one! But ya know, I doubt Google would charge for that, I mean, they don’t charge for Gmail yet, do they? I guess they are leaving all of their options open. Very very interesting! Thanks for pointing this out Debbie!

  3. Hi Tracy-

    Any ideas if/when they might let businesses choose their URL? We have client that was given 2 options but neither is their “official name” so we are hesitant to claim it if the option to choose may come up later?

    • Kelly, you have a choice when Google offers you a name that’s not your official name. You can follow those instructions and submit the real official name. Click change and then follow the prompts.


  1. […] How to Claim Your Google Plus Custom URL for People and Business @tracysestili […]

  2. […] blog last week: How to Claim your Custom Google Plus URL for Business and for Yourself – and there’s an update there from my friend Debbie Laskey who alerted me to the fact that […]

  3. […] another incident happened. Last week’s article on how to claim your Google Plus custom URL for your business, intrigued my friend Debbie Laskey to look into it further and she came back and pointed me to […]