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Would You Engage In Social Media If You Had To Pay? Google Thinks You Might

GoogleLogoA few weeks ago I started a Twitter campaign for a large B2B client and some of the feedback that came in were negative comments – not around the brand or the product, but around the ads. People were leaving negative mentions on Twitter and threatening to block or mark the company’s Twitter account as spam. This made me laugh because it’s not like Twitter ads are going away.

Then, another incident happened. Last week’s article on how to claim your Google Plus custom URL for your business, intrigued my friend Debbie Laskey to look into it further and she came back and pointed me to Google’s terms of service where it says that they reserve the right to charge you in the future for the custom URL. Say what?

GooglePlus_Charge_URL

 

Google doesn’t seem like they need the money and frankly, as much as I love Google Plus, there isn’t a chance in hell I’d pay for a custom URL. I don’t think anyone would. I also don’t think Google Plus is in any kind of position to charge for anything when they are still building equity in the Google Plus platform. But what these two incidences made me realize is that we take social media for granted. We think it’s going to be there and it’s always going to be free. But sooner or later, will it all go “freemium” or will you have to pay to opt out of social ads? Or pay to have a custom URL? Seems like a genius long-term marketing plan. But the question I think that none of these social media giants have the answer to is, would you engage in social media if you had to pay for any of it? And would you pay for features such as: no/limited ads, custom URLs, all-in-one desktop?  Would love your thoughts in either comment or by taking the poll below.

 

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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.

Comments

  1. I agree, I would never pay for a custom URL through any social media channels. Especially now that SEO isn’t solely based around link titles, but rather the content. I know our business and the other businesses I work with were having no problems with our Google+ accounts before we were offered the custom URL’s. Just another place for Google to try to make money, but honestly I don’t think they would be doing that, because then they could run into the trouble of having squatters of custom links.

    • Hi Virginia, not sure if they would run into squatters. Right now if you try to change it something that they don’t suggest (based on your profile name or company name), you have to submit a request. BUT to your point, if people want to squat, that seems like a daunting customer service issue that’s not worth having.

  2. Khalid Khan says:

    Big NooOOO!!!!