Do you have Google Analytics installed on your website yet? Better yet, do you understand what you are looking at or do you depend on your “web guy” for that? Sound familiar? While many of us don’t have time to learn every little thing about everything, it helps to understand the basics so that you can ask your “web guy” intelligent questions.
Google Analytics is the best way to tell why leads are coming to your website in the first place. It can help you figure out how to nurture those leads and how to convert them to customers.
This guide below from SimplyBusiness.co.uk is a great little guide to help you learn Google Analytics at your own pace. Even if you are not ready to dive in now, I highly recommend bookmarking it to come back to later. Click the image below to be get an interactive version of the guide.
Click image to open interactive version (via Simply Business).