Archives for May 2014

Do Your Blog Headlines Make People Click?

The Content Marketing Institute has found in their research that effective headlines have one or more of the following things in common: Have 8 words or fewer (21% higher click-thru rate or CTR) Use questions to provoke thought Use lists with odd numbers rather than even numbers in the title (20% higher CTR) Use colons or hyphens indicating a subtitle (9% higher CTR) Use thumbnail pictures (27% higher CTR) But why eight words or less? Why odd numbers and not even numbers? All good … [Read more...]