21 Best Branding Quotes

brand_logoThere are some sage people out there when it comes to branding and so I’ve scoured the web to bring you some of my favorite branding quotes.  Please feel free to add your own favorite branding quotes to the comments; we can keep it as a growing list and I’ll update the post.

Best Branding Quotes

  1. “The stronger the dialog, the stronger the brand; the weaker the dialog, the weaker the brand.” ~  Larry Webber
  2. “A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.” ~ Scott Talgo
  3. “What’s a brand? A singular idea or concept that you own inside the mind of the prospect.” ~ Al Ries
  4. “If companies and brands don’t care about people, society and the planet, they can’t expect people to care about them.” ~  Sara de Dios López
  5. “Brand does not equal identity – identity is the result of an effective brand.” ~ Erick Straghalis
  6. “A brand trying to be all things to all people = “blanding” ~ Simon Manchipp
  7. “A great brand is a story that’s never completely told.” ~ Scott Bedbury
  8. “A brand name is more than a word. It is the beginning of a conversation.” ~ Lexicon
  9. “Your brand is who other people think you are when they’re not looking.” ~ Tate Linden [thingnamer]
  10. “Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end.” ~ Edwin Artzt
  11. Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.”~  Christopher Betzter
  12. “A brand for the company is like a reputation for a person. You earn reputation by trying to do hard things well.” ~ Jeff Bezos
  13. “Your premium brand had better been delivering something special, or it’s not going to get the business.” ~ Warren Buffett
  14. “A business based on brand is, very simply, a business primed for success.” ~David F. D’Alessandro
  15. “It isn’t what they say about you, it’s what they whisper. ” ~Errol Flynn
  16. “A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.” ~ Kent Huffman
  17. “A product can be quickly outdated, but a successful brand is timeless.” ~Stephen King
  18. “Products are made in the factory, but brands are created in the mind.” ~Walter Landor
  19. “If you are not a brand, you are a commodity.” ~ Philip Kotler
  20. “Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.” ~ David Ogilvy
  21. “Brand is the ‘f’ word of marketing. People swear by it, no one quite understands its significance and everybody would like to think they do it more often than they do” ~ Mark di Soma, Audacity Group

Got any others?

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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.