I don’t know about you, but as much of a digital age we live in, I still come home with a ton of business cards after I attend a conference. I usually will write something on the card to remember the person. But sometimes I forget. After a few days after the conference, if I haven’t looked at those business cards, I won’t remember how I met the person or why I asked them for their card in the first place and their benefit to me just went to zero because of my bad conference habit.
Having gone to a few conferences this year already, I thought I’d share with you how I handle business cards from a social media perspective and how most savvy social media marketers do also.
During the first few days to a week after the conference I try and do the following:
- First, I add them on LinkedIn post conference.
Why afterwards? Because the mobile app doesn’t allow me to personalize the message and I want to be able to remind them of how and where we met and why we should connect on LinkedIn too. This also allows me to categorize them in one swoop.
- I follow them on Twitter and Google Plus.
I usually check to see if their Twitter profile or Google Plus are listed on their business card, and if not, I double check while I’m looking at their profile on LinkedIn. This allows them to know that I’m on Twitter and Google Plus too; and it’s a great way to increase followers in your industry or connect with people who might someday need your services.During the first 1-2 weeks after a conference, I try to do this:
- I send and email.
This one is perhaps the most time consuming, but I feel like it’s important to touch base after the conference, when their lives have gotten back to normal and they can concentrate better. A simple personalized email that tells them how great it was to meet them, maybe thank them for sharing their table with you or thank them for the great conversation or sage advice they gave. But what I wouldn’t do in this email is sell my services. I think that would be a huge turn-off. I also wouldn’t assume that just because I had their email address gave me the right to add them to my email or newsletter database.
At this point I feel like I can throw the business cards away. I’ve connected with them in at least 2-3 different touch points. Every time they see my name connecting with them on a social network, they’ll be reminded of how or where we met. But if I wait too long, I’ll forget to add the important things in my email or
Do you have any tips you’d like to share?