3 Things You Might Not Know About Your Audience

Not all content is created equal. Knowing your audience is key in determining the type of messaging they receive. You may want to convey the same message to a broad audience, but how you do it and in what format may make all the difference in whether or not your content goes viral.

Social Strand Media recently took a look at the most popular social networks and their traffic rankings on and were surprised to see that some networks, such as Digg (ranked 217) and FourSquare (ranked 762) are becoming less and less relevant as social media emerges. Whereas MySpace, surprisingly, is still in the Top 100.

Aside from Google (#1) and Facebook (#2) duking it out for first place for web traffic, with all each network has to offer, social media users spend twice as much time on Facebook than on Google. Yet, if you add YouTube into the mix (which Google owns), then combined people spend more time on Google (or Google owned sites), than Facebook.

The age range for each of the top social networks was not as surprising. Google and Facebook basically serve anyone 18-64, both lack marketing to seniors 65+, and both, along with Twitter have a strong representation in the 18-34 age range. Whereas, LinkedIn has a strong representation in ages 25-54 and mostly professionals making $100K or more annually.

But perhaps what the most surprising data found was where people browse social networks: at school (50%), work (30%), and home (20%). ¬†Here’s the infographic — take a look for yourself and let us know what you think on Twitter or in the comments below.




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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.